VIVUS.es App #PostureoMundial

World Cup Wisdom for Everyone (Even Your Mother-in-Law): Vivus & Postureo Mundial ⚽📱 During the World Cup, the world goes football-mad—and everyone wants to look like they know what they’re talking about. That’s where Vivus stepped in, not with match predictions or betting odds, but with a cheeky, clever tool for pure football bluffing brilliance: Postureo Mundial. We created a mobile app packed with over 300 bizarre, funny, and surprising World Cup facts, designed to turn complete football newbies—your mother-in-law, your barber, your fishmonger—into instant know-it-alls. Just swipe, learn a killer stat, and drop it at the right moment to impress (or confuse) even the most hardcore fan. Welcome to the art of postureo—football-style. But the campaign didn’t stop at the app. We also produced two hilarious spots showing everyday people using their newfound trivia superpowers to outsmart experts, dominate conversations, and hold their own in the sacred temple of fútbol: the group chat. The tone? Pure tongue-in-cheek, fast-paced, and proudly Spanish. With Postureo Mundial, we gave everyone the chance to be “in the know” without actually knowing much at all. It wasn’t about pretending to be an analyst—it was about owning your ignorance with style and having fun with it. The kind of idea that sparks group laughs, social shares, and casual conversations at the bar, at home, or in the office during lunch break. The impact? 📲 Thousands of downloads. 😂 Tons of UGC and reactions on social media. 🎯 Top-of-mind visibility for Vivus during a moment dominated by global football noise. In a sea of predictable World Cup ads, Vivus stood out by making fun of the pressure to know it all—and by giving people a fun, useful tool to bluff their way into any match-day conversation. Because sometimes, the best tactic isn’t playing the game… It’s knowing just enough to look like you’ve played it all your life.