AGENCIA MUTTANTE. Branding / 360 Concept /Spot / Web

Igniting Ideas: The Mask Branding Project at Muttante Digital 🚀 At Muttante Digital, our mission is to make ideas visible, tangible, even unignorable—so we created “the mask”, a living embodiment of the bubbling energy and creativity in our heads. This isn’t just a visual asset—it’s a mindset, a catalyst, a symbol of the raw potential that transforms from brainstorm to brand. The entire project was a showcase in creative collaboration: from concept to 3D production, to filming, to the final installation, each stage amplified the expressive power of the mask. Concept & 3D Craftsmanship Led by the talented Sergio de la Varga (aka OSO), the mask took shape first in sketches and wireframes, then evolved through high‑impact 3D sculpting. Sergio’s ability to model voluminous ideas with precision and attitude gave the mask depth—literally and conceptually. Filming & Storytelling With La Célula Films, we brought the mask to life through dynamic visuals: moody lighting, bold angles, and motions that emphasized its theatrical and energetic personality. The shoot captured not just a prop, but a presence in motion. Space & Integration In collaboration with Japi, we installed the physical version of the mask at Espacio Ucrania. It wasn’t merely placed in a room; it was staged as an encounter—an object that greets you, challenges you, becomes part of your sensory experience. What started as a creative spark has grown into a versatile brand asset: the mask lives at the intersection of identity, imagination, and disruptive design. It works whether it’s filmed in motion, embedded in digital layouts, or occupying a real-world space—always carrying the same DNA of boldness and intent. The outcome? A bridge-building creative tool that embodies Muttante Digital’s essence: ideas in boiling motion, crafted with precision, activated through collaboration, and expressed with visual flair.

You may also like